ICON Playbooks™  

 Scripts for
Selection Moments™

Science-backed scripts, prompts, and templates to help leaders make their value easier to notice, trust, remember, and choose. 

BROWSE THE PLAYBOOKS →
Not sure where to start? Take the Diagnostic →
Built on the ICON Method™
Four signals.
One outcome: chosen.

Every playbook sits inside one of the four ICON visibility signals — the framework built over 23 years inside the rooms where selection actually happens.

I

Influence Signal™

Make your value easier to notice.

Decision-makers understand exactly what you bring and why it matters — in under 30 seconds. Your name comes with a signal attached, not a question mark.

C

Connection Signal™

Make your judgment easier to trust.

People are willing to stake their own reputation on yours. They back you when you are not in the room — not because they were asked, but because they trust what you stand for.

O

Outreach Signal™

Make your proof easier to remember.

Your thinking and results reach the rooms you have not entered yet. Not broadcasting. Precision placement — where the people who decide your next opportunity are.

N

Network Signal™

Make your name easier to choose.

The right people carry your name into the right rooms at the right time. You become the obvious answer before anyone asks the question.

The Playbooks
Choose the playbook for
the signal you need to strengthen.
Influence Signal™
Influence Signal™ Playbook
50 scripts to make your value clear, sharp, and hard to forget.
Inside
  • 50 value communication scripts
  • "What do you do?" formulas
  • Executive intro scripts
  • LinkedIn headline language
  • Known-for statement prompts
Outreach Signal™ · LinkedIn
The Obvious Choice™ LinkedIn Profile Builder
Make your value easy to notice, trust, and choose.
Inside
  • Headline formulas
  • About section structure
  • Featured section guidance
  • Proof placement prompts
  • Profile audit checklist
Outreach Signal™
Proof That Travels™ Playbook
50 ways to make your results visible without sounding self-promotional.
Inside
  • 50 proof-sharing scripts
  • Stakeholder update templates
  • LinkedIn proof post prompts
  • Project recap formulas
  • Promotion evidence language
Connection Signal™
Own-The-Room™ Playbook
Say it like a leader when the stakes are high.
Inside
  • Strategic recommendation scripts
  • Pushback and disagreement scripts
  • Risk-framing language
  • Senior stakeholder phrases
  • Meeting contribution scripts
Network Signal™
Sponsor Signal™ Playbook
Get people to carry your name into the right rooms.
Inside
  • Sponsor mapping prompts
  • Warm update scripts
  • Ask-for-advice scripts
  • Referral language
  • Relationship tracker
Influence Signal™
Promotion Positioning™ Playbook
What to say before, during, and after promotion decisions are made.
Inside
  • Promotion case scripts
  • Manager alignment scripts
  • Readiness language
  • "Why now" prompts
  • Objection response scripts
Outreach Signal™ · LinkedIn
LinkedIn Proof Post™ Playbook
100 post templates for leaders who want to be remembered for results, not updates.
Inside
  • 100 LinkedIn post templates
  • Proof post formulas
  • Authority post structures
  • Decision-room insight posts
  • Case study post formats
Connection Signal™
The Quiet Power™ Playbook
Scripts for leaders who want to be visible without getting louder.
Inside
  • Self-advocacy scripts
  • Meeting language
  • Proof-sharing prompts
  • Sponsor outreach scripts
  • Weekly visibility actions
Bundles
Build your visibility
system faster.

One playbook fixes one signal leak. A bundle fixes a full visibility moment. Each bundle is built around a specific career situation.

The Promotion Visibility Bundle™

Speak with authority, build the right advocates, and make your case when it counts.

  • Own-The-Room™ Playbook
  • Sponsor Signal™ Playbook
  • Promotion Positioning™ Playbook
$54
$81 Save $27
Get the Bundle →
The Quiet Power Visibility Bundle™

Become more visible on LinkedIn and in rooms — without performing confidence.

  • The Quiet Power™ Playbook
  • LinkedIn Proof Post™ Playbook
  • The Obvious Choice™ LinkedIn Profile Builder
$54
$81 Save $27
Get the Bundle →
Not Sure Where to Start?
Start with the leak
you feel most often.
If people struggle to explain what you do Influence Signal™ Playbook
+

50 scripts to make your value clear, sharp, and hard to forget.

Get the Playbook — $27 →
If your LinkedIn profile does not reflect your level The Obvious Choice™ LinkedIn Profile Builder
+

Make your value easy to notice, trust, and choose.

Get the Builder — $27 →
If your results stay buried Proof That Travels™ Playbook
+

50 ways to make your results visible without sounding self-promotional.

Get the Playbook — $27 →
If you want stronger senior-room language Own-The-Room™ Playbook
+

Say it like a leader when the stakes are high.

Get the Playbook — $27 →
If you need more advocacy and sponsorship Sponsor Signal™ Playbook
+

Get people to carry your name into the right rooms.

Get the Playbook — $27 →
If you are preparing for promotion Promotion Positioning™ Playbook
+

What to say before, during, and after promotion decisions are made.

Get the Playbook — $27 →
Still Uncertain?
Find out exactly which signal is limiting your selectability.

The ICON Visibility Diagnostic™ shows you which of your four signals is creating a ceiling — and what to fix first. Not vague advice. A precise next move.

Take the Visibility Diagnostic™ →

5 minutes · Free · Science-backed

Questions
The answers you need
before you decide.
Will these scripts make me sound salesy?
+
No. Every script is designed to sound clear, senior, and human — not like a pitch. The goal is to make your value easy to understand and easy to repeat. Not to turn you into a human billboard.
Are these only for corporate leaders?
+
No. ICON Playbooks™ are built for senior leaders, founders, consultants, experts, and high-performing professionals. The scripts are adapted for corporate, founder, consultant, and women leader contexts inside each playbook.
How quickly can I use them?
+
You can use something within the first 30 minutes. Each playbook includes a 30-minute action plan. The goal is not to be read and shelved — it is to be used immediately.
What if my work is confidential?
+
The proof frameworks include ways to share results without exposing sensitive details. Most script structures work with general outcome language — you fill in the specifics that are safe to share.
How is this different from generic career templates?
+
These are not generic templates. They are built on 23 years of selection-side insight — the neuropsychology of how decision-makers notice, trust, remember, and choose. Every script is grounded in how the brain actually processes value under pressure.
Do I need to be good at LinkedIn already?
+
No. The LinkedIn playbooks are designed for leaders who want their profile and posts to work for selection — whether or not they are already active. Your profile should work even before you post regularly.
Which playbook should I start with?
+
Start with the leak you feel most often. If you are not sure, take the free ICON Visibility Diagnostic™ first. It identifies which of your four signals is limiting your selectability — and which playbook to prioritise.
What happens after I buy?
+
Instant digital access. You can start immediately. Each playbook includes a 30-minute action plan and a next-step CTA that points you to the right playbook or offer inside the ICON ecosystem.

Footer Logo

Neuropsychologist · Executive Visibility Strategist · Selection Psychology
Helping CEOs, founders, and senior leaders become the obvious choice — using the neuroscience of how selection actually works.

Navigate

Legal