ICON Playbooks™  

 Scripts for
Selection Moments

Science-backed scripts, prompts, and templates to help executives make their value easier to notice, trust, remember, and choose. 

BROWSE THE PLAYBOOKS →
Not sure where to start? Take Diagnostic →
Find Your Leak
Start with the leak
you feel most often.

Every overlooked leader has one signal leaking louder than the rest. Find yours — then start exactly there.

If people can't quickly explain what you do Influence Signal™ Playbook
+

50 scripts that make your value clear, sharp, and hard to forget.

Get the Playbook — $27 →

Rebuild your profile so decision-makers notice, trust, and remember you.

Get the Builder — $27 →

50 ways to put your results in front of the right people — without self-promotion.

Get the Playbook — $27 →

The language that sounds like a leader when the stakes are highest.

Get the Playbook — $27 →

Turn senior allies into sponsors who advocate for you in the rooms you're not in.

Get the Playbook — $27 →

What to say before, during, and after the decision gets made.

Get the Playbook — $27 →
Can't Tell Which One?
Find out exactly which signal is keeping you overlooked.

The ICON Selection Signal Diagnostic™ shows you which of your four signals is creating a ceiling — and what to fix first. Not vague advice. A precise next move.

Take the Selection Signal Diagnostic™ →

5 minutes · Free · Science-backed

Built on the ICON Method™
Four signals.
One outcome: selection.

Every playbook sits inside one of the four ICON signals — the framework built over 23 years inside the rooms where selection actually happens.

I

Influence Signal™

Make your value easier to notice.

Decision-makers grasp what you bring — in under 30 seconds.

C

Connection Signal™

Make your judgment easier to trust.

People back you when you are not in the room.

O

Outreach Signal™

Make your proof easier to remember.

Your results reach the rooms you have not entered yet.

N

Network Signal™

Make your name easier to choose.

You become the obvious answer before anyone asks.

The Playbooks
Choose the playbook for
the signal you need to strengthen.
Influence Signal Playbook cover
Influence Signal™
Inside
  • 50 value communication scripts
  • "What do you do?" formulas
  • Executive intro scripts
  • LinkedIn headline language
  • Known-for statement prompts
The Obvious Choice LinkedIn Profile Builder cover
Outreach Signal™ · LinkedIn
Inside
  • Headline formulas
  • About section structure
  • Featured section guidance
  • Proof placement prompts
  • Profile audit checklist
Proof That Travels Playbook cover
Outreach Signal™
Inside
  • 50 proof-sharing scripts
  • Stakeholder update templates
  • LinkedIn proof post prompts
  • Project recap formulas
  • Promotion evidence language
Own-the-Room Playbook cover
Connection Signal™
Inside
  • Strategic recommendation scripts
  • Pushback and disagreement scripts
  • Risk-framing language
  • Senior stakeholder phrases
  • Meeting contribution scripts
Sponsor Signal Playbook cover
Network Signal™
Inside
  • Sponsor mapping prompts
  • Warm update scripts
  • Ask-for-advice scripts
  • Referral language
  • Relationship tracker
Promotion Positioning Playbook cover
Influence Signal™
Inside
  • Promotion case scripts
  • Manager alignment scripts
  • Readiness language
  • "Why now" prompts
  • Objection response scripts
LinkedIn Proof Post Playbook cover
Outreach Signal™ · LinkedIn
Inside
  • 100 LinkedIn post templates
  • Proof post formulas
  • Authority post structures
  • Decision-room insight posts
  • Case study post formats
The Quiet Power Playbook cover
Connection Signal™
Inside
  • Self-advocacy scripts
  • Meeting language
  • Proof-sharing prompts
  • Sponsor outreach scripts
  • Weekly visibility actions
Bundles
Build your selectability
system faster.

One playbook fixes one signal leak. A bundle fixes a full selection moment. Each bundle is built around a specific career situation.

The Promotion Room Bundle cover
  • Own-The-Room™ Playbook
  • Sponsor Signal™ Playbook
  • Promotion Positioning™ Playbook
$54
$81 Save $27
Get the Bundle →
The Quiet Power Bundle cover
  • The Quiet Power™ Playbook
  • LinkedIn Proof Post™ Playbook
  • The Obvious Choice™ LinkedIn Profile Builder
$54
$81 Save $27
Get the Bundle →
Questions
The answers you need
before you decide.
Will these scripts make me sound salesy?
+
No. Every script is designed to sound clear, senior, and human — not like a pitch. The goal is to make your value easy to understand and easy to repeat, without you having to perform or oversell.
Are these only for corporate leaders?
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No. ICON Playbooks™ are built for senior leaders, founders, consultants, experts, and high-performing professionals. The scripts are adapted for corporate, founder, consultant, and women leader contexts inside each playbook.
How quickly can I use them?
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You can use something within the first 30 minutes. Each playbook includes a 30-minute action plan. It is not built to be read and shelved — it is built to be used immediately.
What if my work is confidential?
+
The proof frameworks include ways to share results without exposing sensitive details. Most script structures work with general outcome language — you fill in the specifics that are safe to share.
How is this different from generic career templates?
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These are not generic templates. They are built on 23 years of selection-side insight — the neuropsychology of how decision-makers notice, trust, remember, and choose. Every script is grounded in how the brain actually processes value under pressure.
Do I need to be good at LinkedIn already?
+
No. The LinkedIn playbooks are designed for executives who want their profile and posts to work for selection — whether or not they are already active. Your profile should work even before you post regularly.
Which playbook should I start with?
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Start with the leak you feel most often. If you are not sure, take the free ICON Selectability Diagnostic™ first. It identifies which of your four signals is limiting your selectability — and which playbook to prioritise.
What happens after I buy?
+
Instant digital access. You can start immediately. Each playbook includes a 30-minute action plan and a next step that points you to the right playbook or offer inside the ICON ecosystem.

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